skate shops declared war on skateboard brands years ago when they started offering their store-branded shop decks.
period.
it didn't matter much back then, because the decks were all made in the same place.
and it didn't matter much back then, because the skateboard companies were selling selling selling, anyway.
but now...
the reality is biting.
skate shops are killing off the brands.
the brands can't afford to come to the shops and participate in the community.
and the kids are indifferent, since the quality of all of it is equally low...
and that is the present content of this article. enjoy.
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